The Crypto Advertising SupercycleIn crypto, there is the concept of a 4-year cycle, where the boom and bust phases, and corresponding prices, are attributed to the halving of Bitcoin supply emission rates.As crypto and Bitcoin reached mainstream acceptance, a new buzzword concept came along: the ‘supercycle’. With institutions, countries, and companies warming up to the idea that Bitcoin could be a store of value and currency, Bitcoin would break the standard 4-year cycle and grow into someth...